I develop design at the intersection of culture and fashion, translating identity and meaning into visual systems. I’m especially interested in how design can connect Eastern and Western perspectives in a contemporary and accessible way. My work aims to bring curiosity, adding value through cultural awareness and an ability to balance rigor and play into the design process.

I am graduating in June with a BFA in Graphic Design from Brigham Young University, with a focus on branding and editorial design. This fall, I will begin the MFA Design program at the School of Visual Arts in New York City. While pursuing graduate studies, I remain open to freelance opportunities and collaborative creative projects.

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Contact

Resume
PDF Portfolio
Linkedin
Instagram
brucehcui@gmail.com

Skills

Native Mandarin
Professional English
Adobe Suite (Illustrator, InDesign, Photoshop)
Figma
Cinema 4D
Digital and analog motion design

Awards & Recognitions

2026 Graphis New Talent Awards
2 Gold
2 Honorable Mentions Awards
2026 Communication Arts Design Shortlist
2025 CHROMA Design Student Show
2025-2026 Design Excellence Scholarship

HERAN B. CUI

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